Turning Consumer Signal Trails into Lovable Products
When traditional research methods broke under the weight of 60,000 consumer interviews, Russell Evans and his team at ZS...
Multipassionate creator, venture studio co-founder, tech nerd, and design-minded entrepreneur obsessed with innovation and creative self-development.
50 posts
Author since 2021
Creating Your Unique Decision Operating System (OS)
Most people don’t have a “decision problem.” They have a structure problem. And without structure, you default to one...
The Identity Behind Strategic Decisions
Every day, we're faced with countless decisions - big and small - that shape our lives, businesses, and...
4 Frameworks to Cut Through Indecision
Making clear, confident decisions isn’t just a productivity skill, it’s a key innovation advantage. The ability to move...
Enhance Your Venture Design Flow with AI
Too many AI conversations are about tools and trends. If you’re a founder, that’s not helpful. This newsletter...
Designing the Strategic Why Behind AI
Most AI integration prioritizes speed and tech-first thinking, overlooking the human and strategic context essential for meaningful, sustainable outcomes. Venture...
Make Leverage Your Edge
As creative entrepreneurs, we’re often taught to hustle harder. But leverage is what actually builds momentum. In this newsletter,...
Redefining Venture Design for Creative Leaders
🪩 Are you building your business around the full human experience or just chasing a checklist? Most business frameworks focus on...
