In this episode, Matthew Nanes, a multi-talented creative known as the Brand Bard, threads a story of purpose for listeners. Matthew's story arc is a testament to the power of following one's muse.

From his early days in the punk rock scene to his current role as a brand messaging expert, his varied experiences have woven a rich tapestry that emphasizes the importance of purpose and impact. This episode uncovers how Matthew's background in music, his instincts, and his focus on empathy have informed his approach to brand storytelling.

Whether you're just starting your entrepreneurial journey or looking to refine your brand's narrative, this episode is filled with invaluable lessons and actionable insights.

INSTANT ACCESS - InnovatorOS podcast companion Uncovering Your Brand Origin Story (workbook and resources) ⬇️


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Key Takeaways:

  • Craft Compelling Narratives to Connect with Your Audience: Learn to tell stories that captivate your audience, creating deep emotional connections and leading to brand loyalty.
  • Embrace Authenticity in Media: Unlock the power of your unique voice across various creative mediums to engage and attract your audience more effectively, but make sure that it flows with your process.
  • Trust Your Intuition and Creative Flow: Understand the role of intuition and “following the muse” in your creative decisions, allowing for greater innovation and originality in your work.
  • Encourage Young People to Explore Creativity: Realize the value of nurturing young talent in creative fields and how it can enrich your business by fostering fresh perspectives.
  • Adapt Your Brand Strategy to Customer Needs: Utilize audience feedback to gain valuable insights and tailor your brand strategy to meet the preferences of your target market.
  • Harness the Power of Recommendations and Trust: Find ways to deliver in ways that your community and buyers can share your message and keep true to your values to earn trust of your people.
  • Cultural Involvement as a Business Catalyst: Understand that being actively involved in relevant cultural scenes can open doors and create opportunities for your brand.
  • Learn from Regrets and Past Decisions: Embrace the concept of learning from your mistakes and regrets as a vital aspect of personal and business growth.
  • Music as a Therapeutic Creative Outlet: Explore the role of music and other creative outlets as therapeutic tools for emotional expression and well-being.

Question from Matthew:

Why are you doing what you are doing? Think about yourself as a child, and see if anything comes up!

Comment on this post to share your input!

Matthew's Current Reads (from episode):

Connect with Matthew:





Podcast (Pod of Never)

Band (Swans of Never)

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